When we first begin working with any couple we ask them to create a Pinterest wedding mood board. This is so that we can get a sense of their style and ensure their wedding and engagement photos reflect their personality. We want to make sure their images not only align with who they are as people but also get a sense of their preferred art style. For instance, how would you describe your preference for photography? Do you like minimalism, dark and moody, bright and airy, photojournalistic, editorial, traditional?
Clearly this is not an easy question to answer for someone outside of the photo and art space, so we don’t expect people too. It’s much easier to show what you like than to describe it, and that’s precisely why we start our work together with a mood board.
So, how do you make a mood board?
Don’t worry, this post will walk you through it step-by-step!
If you don’t already have a Pinterest account, it’s essentially a giant bulletin board for saving ideas and inspiration you find online. It can also serve as a virtual vision board for your wedding photographer. You can sign up for a free account here.
Once you’re logged in and your account is set up, here’s what you’ll do to create your mood board.
Go to your profile and click on “Boards.”
Next click on “Create Board”. Give it a name like “Your Names | Wedding Inspiration Board”
If you’re worried about privacy or don’t want the public to be able to view your mood board, you’ll want to create it as a secret board.
Click on the checkbox next to “Secret” in order to hide it from the public.
Click “Create”. Your new board will show up underneath your public boards in an area only you can see.
To share your new board with your wedding photographer, click on the “Invite” icon at the top.
Enter your photographer’s email address (if that’s Elk + Elm, enter: email@example.com) and click the grey “Invite” button. Pinterest will send an email with a link to your wedding photographer to view your secret board!
What should you pin on a mood board?
The short answer: any wedding photos you like/love
To be a bit more specific, pay attention to poses, lighting, colors, and style when you’re selecting pins for your mood board. It’s also a good idea to include some images from different parts of a typical wedding (getting ready, ceremonies, reception, couples portraits, details, etc.)
Are your selections bold and colorful, or conservative and subdued? Rustic or modern? You should start to see a cohesiveness to your board around your 15th pin with similar colors and/or styles, etc.
Here’s an example board:
How to find good pins
Finding great wedding inspiration isn’t limited to Pinterest. You can find great inspiration on tons of wedding blogs such as Maharani Weddings and Style Me Pretty. If you have a certain style in mind you can probably find a blog that’s catered towards it!
In order to pin things outside of Pinterest, you’ll just need their chrome extension which you can find here.
Here are more search term ideas for things to pin when you’re creating a mood board for your wedding photographer:
- Weddings and [your favorite color(s) here]
- [Style/culture] Wedding Blogs
- [Your Venue] Weddings
- [Style you like, such as modern, rustic, urban] weddings
- [Style you like, such as editorial, romantic, chic, modern, traditional] style wedding posing
- [Style you like, such as editorial, romantic, chic, modern, traditional] Couples
- And of course, anything else you love that perfectly represents your wedding’s essence!
Adding/editing descriptions for your pins
While pinning items, you may find that you don’t like everything about the pin or like it for a specific reason. Maybe you just like a photo’s color palette or the way the couple is posed.
In your pin, write what you like about it in the description. This specific information will help your photographer be on the same page as you in terms of your photographic vision and taste.
To do that, click the edit icon below the pin before you save it to your board.
If there’s text there already, you can delete it. Write in your own comment, like this:
Wedding photography in an essence should be good storytelling. We take this idea to heart, basing our work on telling AUTHENTIC & CURATED stories. We love the candid moment and want our couples to be themselves, but we’re also going to take artistic liberty as to where those candid moments and give subtle direction to help you look your best. That’s what we mean by “authentic & curated”. There’s always a choice of directions we could go in with our creativity, but your mood board is essential to guiding us in a stylistic direction that’s aligned with your vision.
We hope this helps, now go pin to your heart’s content!
Are you engaged and searching for a wedding photographer? We would love to meet you and see if we’re a good fit for each other. Apply to work with us here!