We started Elk and Elm Studios with a mission to tell stories that have a lasting positive impact on people across the world. This extends beyond documenting romantic stories to leveraging our business as a progressive platform for sharing high impact stories and actually generating positive change. The first issue we’ve happened to choose is one that’s core to our species survival. It’s something we’re both very passionate about – the protection of our rainforests.
Justin and I were both active changemakers as students at Rutgers, which was one of the shared passions that brought us together as friends and eventually, business partners. From volunteering to local community groups to working in Kenya on water supply systems, we’ve experienced the impact that individual actions can have on a local and global scale.
As we explore how to continue giving back and making the world a better place, we thought it best to prioritize, and nothing rated higher than working towards reducing the effects of climate change. This is obviously one of the most pressing issues were working against as a society (at least most of us) and for good reasons. We’re already feeling some of the devastating impacts that Climate Change imposes:
Rising temperatures have worsened extreme weather events
Wildfire seasons are months longer than they were 35 years ago
Wildlife species worldwide have declined by 60 percent since 1970
It was clear we wanted to contribute to the fight against climate change, but what was the best way to get involved? Around 25% of global emissions come from the land sector, the second-largest source of greenhouse gas emissions after the energy sector, half of which is due to deforestation and forest degradation. You would think, “target the energy sector!” But the destruction of forests doesn’t just contribute to global emissions, it depletes our primary source of absorbing CO2. Protecting forests is one of the most critical solutions for addressing the effects of climate change. Approximately 2.6 billion tonnes of carbon dioxide, one-third of the CO2 released from burning fossil fuels, is absorbed by forests every year. We’re burning the candle at two ends when we destroy the. Not to mention, Forests are home to 80% of the world’s terrestrial biodiversity. This destruction of biodiversity is the longest-lasting negative impact we can have on our planet. It’s something that will take millions of years to restore.
So it was an easy decision…
We NEED to protect our rainforests…
And that’s why we decided to support Rainforest Trust, a 30-year old non-profit that purchases and protects the most threatened tropical forests, saving endangered wildlife through partnerships and community engagement.
By working with Rainforest Trust, our goal is to personally protect 100,000 Acres before 2025. That’s a small chunk of the larger pie, but we hope that through building additional awareness for Rainforest Trust we can broaden the environmental conversation and get people to begin prioritizing rainforests. It’s the most important story we can share…